Interview with Bertrand Lavaud, Sales Director France, EMBA-PROTEC.
embaprotect logo and ceo

Which is the major subject you are currently focusing on?

Emba-Protec was founded in 2003 by Boris Frankowski and, under his impetus, has been growing steadily ever since, with turnover for 2022 in excess of 25 million euros in Europe, making the group the European market leader in retention and suspension protective packaging.

Operations in France are set to expand strongly in 2023 with the launch of our range of 1000 standards as well as our new Buzz n’Pack automatic stretch film packaging system particularly dedicated to the e-commerce.

Our solutions and products support customers as diverse as family-owned SMEs and major global industrial and logistics groups in their choice of packaging.

What is your strategy to answer the increasing demand from both the industries and the consumers, in terms of sustainable development / eco-design?

Emba-Protec offers retention and suspension protective packaging solutions that are RESY-certified, i.e. fully recyclable in the paper/cardboard industry: the environmental profile is already excellent. But we take the approach even further with our in-house design office in order to:

  • improve the protection of our customers' products against shocks and vibrations during transport
  • reduce packaging implementation time, storage volume and the number of packaging references
  • optimise volumetric weight, the key element in eco-design to reduce the costs of international courier transport

Why did you choose to take part in ALL4PACK EMBALLAGE PARIS 2022? / Which kind of decision makers do you meet there?

ALL4PACK EMBALLAGE PARIS is a key exhibition where we can present our innovations and meet our distributor partners, buyers, R&D and logistics managers, influencers and decision-makers; furthermore, the 2022 edition of ALL4PACK EMBALLAGE PARIS was excellent for Emba-Protec in terms of visibility, follow-up and sales.