About the multi-industry sector

Published on by arcadius Sita - updated on

KEY FIGURES

European manufacturing industry: (Sources: Eurostats)

  • Turnover: €7,080 billion (2012)
  • 2,100,000 companies (2012)
  • 30 million employees (2012)

French manufacturing industry: (source: Chiffres clés, Industrie manufacturière, édition 2015, Direction Générale des Entreprises)

  • Turnover: €877.3 billion, 11.2% of the European manufacturing industry (2014)
  • 2.7 million direct jobs (2014)
  • 226,374 legal units (2014)
  • Export: €401.5 billion (2014)

ECONOMICAL BACKGROUND

In 2014, in the United States (Source: Analyses. The manufacturing industry in 2014, Directorate General for Enterprise and Industry.), manufacturing production rose again by 3.5% (2.6% in 2013), driven by the automotive sector and increased competitiveness resulting from the small increase in wages and the lower cost of energy (shale gas). This growth was boosted by a large increase in household consumption.

Manufacturing production increased to different extents in Asia. Growth in Japan was 2.1%, in South Korea 0.5% and in China 8.3% (as against 9.7% in 2013).

In the European Union, production in the manufacturing industry recovered (+2.2% in 2014 against -0.5% in 2013), supported by German production (1.9%), Spanish production (1.9%), British production (+3.1%) and Central European countries.

In France, the manufacturing industry contributed 10% to the country's GDP in terms of added value (20.4% in the case of Germany). The very favourable context of the decrease in oil prices and the depreciation of the Euro enabled manufacturing production to stabilise in 2014 after two years of decline (-1.1% in 2013 and -3.4% in 2012). However, it is still 5% below the level reached in early 2011, after the upturn of 2010. The biggest areas of growth are the automotive and chemical industries and production of machines and equipment.

The automotive industry, with 1,947 legal units and €100.8 billion of turnover, recovered well after two years of sharp decline (+4.0% in 2014 compared to -6.0% in 2013) thanks to exports (+2.3% compared to -4.1% in 2013).

The chemical industry, with 2,917 legal units and turnover of €76.6 billion, maintained its growth for the second year (+3.6% in 2014) thanks to the drop in oil product prices in the second half of 2014.

The manufacture of machines and equipment, with 4,998 legal units and turnover of €46.4 billion, also experienced an upturn (+3.4% compared to -5.9% in 2013), driven by exports (+2.9% after -4.1%).

Some sectors have turned around, such as boat construction (+4.7% in 2014 after -4.4%), the leather and shoe industry (+2.4% against -10.3% in 2013), and beverages (see file on "Beverages").

Aeronautics and space construction slowed down significantly in 2014 (0.2% growth against 14.3% in 2013), as did the pharmaceutical industry (see file on "Health / Pharmacy").

Production of rubber and plastic does not seem to have reaped the benefits of the decrease in prices of chemical and oil products.

Production of electrical equipment, with 2,377 legal units and turnover of €30 billion decreased significantly (-5.4% against -0.4% in 2013) but bounced back in the last quarter of 2014.

The computing and electronic product industry, with 2,919 legal units and €5.4 billion of turnover, suffered a sharp fall (-3.7% against +6.7% in 2013).

Over the whole year 2014, exports of manufactured products grew (0.6% compared to 0.5% in 2013). The profit margin of 31.4% (excluding coking-refining and the food industry) progressed by 0.3 points a year on average and neared its pre-crisis level of 32 to 33%. Investment made an upturn at 1.6% (0.4% in 2013 and -0.4% in 2012) in all branches. In 2014, salaried employment in the manufacturing industry once again shrank, losing 33,000 net jobs (-1.1%), including 42,000 direct jobs (-1.5%).

Sector challenges relating to packaging

  • E-commerce is an essential distribution channel for consumer products. A source of productivity, shipping packaging is simplified in terms of number of formats and often unmarked for security purposes, to the detriment of the famous "customer experience". Some retail sites seeking personalisation are adding refined details to this packaging (silk paper, personalised flyer, coloured internal elements, olfactory identity, etc.). Others are making packaging which will find a second life and others are trying to minimise sizes or are keeping an eye on technologies which will lead to customised and individual product packaging.
  • E-commerce starkly brings up the problem of reverse logistics, but the entire manufacturing industry is looking at logistics and intra logistics as vectors for savings and innovations. For a long time, the automotive industry has been using returnable standardised GALIA packaging. Other industries are studying this possibility within the framework of contracts with their component and empty primary packaging suppliers, and wall-to-wall – reserved for very large packaging firms – is eradicating these flows.
  • Automatic warehousing, pick & place, and warehouse automation are conditioning packaging and information flows. RFID provides tracking for goods, load compliance and theft prevention. It targets faulty products in the event of recall and facilitates inventories. It is a key technology in the Digital Supply Chain!
  • Shipping and transport packaging takes on all of its importance in directive 2014/47 concerning stowage of goods for road transport, which will come into force on 20th May 2018.  This directive will make it compulsory to study the stability of palletised loads in the acceleration and deceleration phases and on roundabouts. The criteria for load unit rigidity are set down by standard Eumos 40509. A new argument which strengthens the necessity for an eco-design of the entire packaging system.
  • Security, again, to combat counterfeit, which is particularly dangerous when it comes to spare parts. QR codes and RFID chips are some of the methods in this fight, along with holograms, serialisation which cannot be seen by the naked eye, the incorporation of plant DNA or tracked elements.
  • Connected packaging is accompanying DIY, decoration and creative hobby products and provides access to tutorials. Toy packaging is onto a winner by adding augmented reality and transforming packaging into elements of the toy itself.

TRENDS

tendance multi industries 1

Adidas proposes a "green pack" for its football boots with a recycled cardboard box impregnated with grass seed. You can then grow your own pitch!

tendance multi industries 2

With this Lego box, thanks to augmented reality, it is possible to view on a POS screen what the toy will look like once finished. A QR code produces a 3D image of the model.

tendance multi industries 4

Amaze, surprise, say thanks...with this ready-to-send packaging by Raja.

tendance multi industries 3

Canon has chosen RFID with its co-packer.  The retailer's order triggers the assembly of pre-packaged cameras, lenses and accessories along with warranty documents. Everything is put inside a cardboard box for shipping.

tendance multi industries 5

The "D-Sack" for cement can be put whole into a cement mixer, where it is shredded and mixed with concrete or mortar without altering their quality. It improves working conditions by eliminating waste (BillerudKorsnäs).

tendance multi industries 6

The "Pal-Cut" solution equips the pallet with marketing functions thanks to pallet inserts with printed flaps which stand out (B2B France).

tendance multi industries 7

"Bulle box" is a sheet of watertight polypropylene with a flat cardboard cut-out which is folded to make a vase with water reserve. A practical, waterproof and stable two-in-one solution. (Clatrton’s).

AMONG THE EXHIBITORS IN MULTI-INDUSTRY: 

AERA / AK TRADING / ANL PLASTICS / ARANOW PACKAGING MACHINERY / ARC / ARDEN-PLAST / ARJO SOLUTIONS / ATLANTA STRETCH / ATS-TANNER FRANCE SARL / AVEP – ASOCIACION VAL. EMPRESARIOS DE PLASTICO / BAC-LAND PACK / Q-PALL PALETTES PLASTIQUE / BRANSON ULTRASONS / BURBAN PALETTES / CARTONNERIE OUDIN / CEIA SPA / CETEC INDUSTRIE / CLARA VISION / CONGOST PLASTIC / COREPE - SEFDI / CRAEMER FRANCE / DECOMATIC / DIGITAL DECORATION / DIR TECHNOLOGIES / DS SMITH / DUMAI EVENTS / ECO JUTE / EMAN INDUSTRIAS GRAFICAS / ENDOLINE MACHINERY LIMITED / ENGELVIN BOIS MOULE / ESPAÇOPLÁS / ETIGO / EUROPLASTEX / EXAKTAPACK / EXTRUPLAST / F.D.R. EMBALLAGES / FAIRACCESS / FANUC / FARBAL / FEIGE FILLING GMBH / FESTO / FIDEL FILLAUD / FISCHBEIN / FOUBERT PAPIERS ET PLASTIQUES / FRANCE EMBALLAGE / FRANPACK SARL / GAGGIONE / GARCIA DE POU / GEPSA SOUS TRAITANCE / GRACO / GRAFOPACK / GROKU KUNSTSTOFFE / GROUPE SIPA / GUNTHER PACKAGING / HAMER PACKAGING TECHNOLOGY / HAVER FRANCE / HOREN PLASTICS/ HUGO BECK / IDEA L PACK / ILLIG / IMANPACK PACKAGING & ECO SOLUTIONS / IMAR / INEVER / ISIKLAR AMBALAJ PAZ AS / ISOFOM / JOKEY / JPJ MOUSSE / KARTONVEREDLUNG KNAPP GMBH / KIEFEL FRANCE / LANGGUTH / LES PAPIERS DE PRESSE - CFPP SPPP / LGR PACKAGING / MAFIM / MANUFACTURAS INPLAST, S.A. / MANUPLAST / MAROBERA / MCS-METAL CONTENEURS SERVICES / MECABAG SYSTEM / MILLIKEN EUROPE / MM PACKAGING FRANCE / MOM / NEOCERAM / NEWTEC BAG PALLETIZING /

Download the PDF file

READ MORE:
  1. About the Luxury goods sector
  2. About the health/pharmacy sector
  3. About the food packaging sector
  4. About the personal care and beauty sector
  5. About the beverages and liquids sector
  6. About the handling and intralogistics sector

Source: Annette Freidinger-Legay, international packaging expert and consultant for the ALL4PACK Paris 2016 trade show.

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