Visitor promotion would appear to be a major objective for the organisers COMEXPOSIUM, and more specifically for the ALL4PACK Paris team. Can you tell us more?
Yes, this is very much the case. ALL4PACK Paris has stepped up a level to win over leading purchasers and we are continuing our marketing and financial investments in this aim.
In view of the quality of the visitors who attended the November 2016 edition, the attractiveness of the general ALL4PACK Paris offering to major buyers was confirmed by the findings of our post-exhibition surveys:
- 72% of decision makers with investment plans, 77% of whom brought their project to fruition
- +32% senior executives,
- +25% companies with more than 500 employees
- 47% new contacts for exhibitors
- 90% of exhibitors say that the contacts they made during the show represent 6 months to a year of potential turnover
- A visitor satisfaction rate of 88%
This upmarket shift in our purchasing audience is the guiding principle of our strategy for 2018, perfectly encapsulated by David Ogilvy's saying: "Don't count the people that you reach, reach the people who count."
We are in a perspective of quality rather than quantity, and a key goal for 2018 is to target high-potential buyers in the EMEA zone. We are closely studying their expectations so as to make it easy and seamless for them to meet exhibitors whose product offerings might fit in with their plans. Over and beyond the matching of supply and demand and our business meetings service, we are currently designing a specific programme for a handpicked selection of 1,500 top buyers from Europe and Africa.
The packaging sector is undergoing deep transformation, fuelled by the opportunities afforded by industry 4.0 and the new needs of BtoC and BtoB omni-channel trade. How do you perceive this at ALL4PACK Paris?
ALL4PACK Paris has a global offering (Packaging+Processing+Printing+Handling) which constitutes an ideal response to the integration strategy that we are seeing on the market at the moment. With our show already 50% booked up 13 months before it opens, we are learning in our discussions with market players that many companies are incorporating new activities to optimise their production, with global solutions that extend as far as logistics. To increase competitive edge in this integration phase, we are likely to see an increasing number of alliances in the months to come. On the flip side, or rather in addition, other companies are moving towards a specialisation strategy. This is truly a transformation on the market. Technologies in "version 4.0" and the growth of e-commerce are two of the factors powering this acceleration, for which ALL4PACK Paris will be the proactive showcase.
Paris is a popular destination for innovation and creativity. Will this also be in evidence at ALL4PACK Paris?
As a trade show, our role is to be a springboard for business but also a driving force in our community, and 2018 will be a year featuring a lot of exclusive content and events. French expertise and the creative "French Touch" are highly sought-after by international visitors and they add an extra something to the soul and spirit of ALL4PACK Paris. We will be holding several events within the event dedicated to innovation, including the awards ceremony of "Pack the Future" which has become the acknowledged showcase for plastic packaging innovation in Europe.
2018 is also intended to be a festive occasion, with plenty of opportunities to network, coffee receptions, happy hours and event features happening throughout the 4 days of the show. Our overriding aim is to share an upbeat ambience with our exhibitors, as well as the pleasure of welcoming people - and also of surprising visitors. One of the big advantages of a trade show is being able to meet people "in real life" whom we would usually only meet "virtually". So let's take advantage of this chance!