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ALL4PACK Paris is deploying a 14-month international promotion plan

Published on by Jennifer ABIJABER - updated on

To guarantee the success of this new edition with its multi-faceted challenges, ALL4PACK Paris is deploying a 14-month international promotion plan. The show accompanies and supports the presence of its exhibitors to make their participation and the event an all-out success!

Download the promotion plan

An international promotion plan in more than 35 strategic countries

With the support of an extensive network of international offices, carrying out exhibitor and visitor communications.

35 pays

An extended online and offline media space campaign, in France and abroad, since October 2015

planmedia

Media relations in France and abroad

  • Regular press releases sent out to more than 2,000 journalists in France and internationally.
  • A series of press conferences in France and around the world, raising awareness among the trade press from our 4 sectors, along with the business press, general interest, national and regional media.
  • Press tours and meetings with journalists from key media titles in Algeria, Belgium, Germany, the Netherlands and Tunisia.

View the press conference schedule


Promotion in France and abroad will also be reinforced by visits to industry trade shows

View the show list


Powerful and targeted direct marketing to visitors

  • More than 18 e-newsletters sent out between the end of July and the first day of the show, more than 3,000,000 touchpoints.
  • 400,000 invitations sent out by exhibitors and the show organisers.

Institutional partners, opinion leaders and intermediaries all over the world, contributing to the success of the show

ALL4PACK is supported by a multitude of trade federations and associations from the sectors of Packaging, Processing, Printing and Handling.

An essential ecosystem!

Partenaires institutionnels

A Pack Experts Committee, ‘‘Season 4’’: the definitive industry think tank

ALL4PACK Paris has enlisted the support of packaging professionals from leading international groups in their respective fields (Food, Healthcare, Toiletries, Distribution, Capital Goods, etc.) as well as ECO-EMBALLAGES (the French organisation for the promotion of sustainable packaging).

More about the 2016 Pack Experts Committee


ALL4PACK Paris is also a supportive partner of industry operations, seminars and events

in several countries: yet another way of staying close to market players.

Business Meetings

A programme provided free of charge to exhibitors and visitors to facilitate their business introductions.

More about the Business Meetings


Focus on Africa, through a Top Buyers invitation programme for visitors with purchasing and investment plans

More about the focus on Africa


Special events at ALL4PACK Paris: market-relevant, expert and ‘‘creative’’ features

ALL4PACK Paris fills out its exhibition offering with features and content deciphering the sector’s challenges for today and the future.

Animations

Discover the exhibition events


Digital, connected and multilingual communications: networking every day, all year round #ALL4PACK2016

  • www.all4pack.com: a web site entirely in French and English. Some sections and pages translated into Italian, German and Spanish.
  • A highly active digital community: Linkedin, Twitter, Facebook, YouTube
  • Market data, latest show news, key figures, schedules, etc. Follow us to learn about the latest ALL4PACK Paris developments as they happen.
  • An intuitive mobile app for an easy, seamless and well-guided visit!
  • Finally, ALL4PACK deploys a range of resources to increase its viral and digital impact and pass on the benefits to its exhibitors and partners: ad campaigns on social networks, keyword sponsoring on the Web and rich media.

Promotional tools, advertising opportunities and sponsorship deals

To increase your contacts, emerge, stand out and guarantee return on your investment at ALL4PACK Paris.

  • New in 2016: the official catalogue will be FREE and handed out to all visitors!
  • Don’t forget to publicise your participation in your online and offline communications collateral, using the promotion kit provided free of charge (show logos, web banners to customise with your stand number, etc.).

Discover the "Sponsorship communication tools" guide

Live from #all4pack2016

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