If you’d like to explore further, we recommend his book “The Packaging Revolution - First Period, The Emergence of New Solutions”, an open-minded overview of the emerging trends in major packaging material families. You’ll learn that a large number of solutions are currently emerging. Each has advantages, but drawbacks too. Some of this packaging is already on the market, while other types are at the manufacturing stage or, for the most groundbreaking, still in prototype form.
Below is an excerpt from the editorial by Brune Poirson and Brice Lalonde that you’ll find in full in the book.
“France holds all the cards to be a pioneer in the development of a circular economy. It needs to be the laboratory for innovations to speed up the “Packaging Revolution”, to use Fabrice Peltier’s expression. It’s up to us to invent alternative solutions to our wasteful, all-disposable, all-plastic society. We can no longer afford to use up nature’s assets “thoughtlessly, carelessly or to no avail” according to the dictionary definition of ‘waste’. Fabrice Peltier’s work shows us that this is possible.”
Brune Poirson, French Secretary of State for the Ecological Transition from 2017 to 2020
“It amazes me to see the extent to which creators of packaging have to master highly technical data before consumers can find bottles, tins, boxes in mouthwatering colours on their tables. Consumers obviously don’t need to know as much about this as Fabrice Peltier, other than choosing the right bin for their packaging, but it is the public that’s applying pressure to prevent birds and marine mammals dying from ingesting bottle caps and plastic bags. The effort to improve never stops.”
Brice Lalonde, Minister of the Environment from 1988 to 1992