PACOON, a German agency combining packaging design and strategy consulting, will set up a virtual reality animation presenting the 10 steps towards sustainable packaging during the ALL4PACK Emballage Paris 2022 exhibition.
"We will focus on the topic of reuse. Encouraged by legal regulations and, increasingly, by consumers themselves, we will present some reusable container solutions that have come onto the market in the last two/three years or are currently being tested. Some of these innovations are already known, others are still in the development or testing phase. We will present the function and challenges of such a standardized system with examples and introduce the tour to interested visitors with a virtual reality experience."
At the show, you will be able to immerse yourself in the "apparent reality" of a virtual supermarket!