PAPER & CARDBOARD

Cheap, easy to work with and highly appreciated for their ecological fibre, paper and cardboard are extensively used in packaging manufacture. Although the apparent fragility of paper and card may appear to impose limits on their use, consumer expectations concerning packaging do however confer on them a front-line role.

Second-largest beasts in the packaging ecosystem

With 320 companies and a cumulative turnover of more than €6.5 billion, the cardboard and paper industry dominates the packaging sector, outstripped only by plastic. It employs just over 24% of the packaging workforce. These materials are therefore behemoths of the industry, and decisive for the sector in France.

Notwithstanding this prime positioning, the paper and cardboard packaging companies are preparing their future, with an investment rate of almost 11% of their added value and a debt ratio that remains very low (2.25%). Engagement in cutting-edge innovation coupled with a capacity for self-financing serves as the ideal recipe for maintaining, or indeed improving, an already comfortable position on a rapidly changing market. Hence, the 4.5% growth figures posted by this branch of the industry in 2018 was the best rate of growth for any packaging material.

 

Favoured materials in the context of ecological revolution

This prospect of a bright future for the paper and cardboard branch should not come as a surprise considering how these materials seem particularly suited to the challenges facing the packaging industry. With ecological concerns exerting more and more influence on consumer attitudes, the lawmakers are also inciting the industry to reinvent itself. Recyclable and reusable, paper and cardboard are therefore wholly suited to these imperatives.

Its low ecological impact is not the only strength of this branch of the industry, since the materials it produces are also adaptable and versatile, and they can be used at all levels of the supply chain (primary, secondary and tertiary packaging).

 

Present your paper and cardboard solutions

ALL4PACK Emballage Paris brings together decision-making professionals from the industries that use paper and cardboard packaging. Come and meet them to propose your solutions and offer your response to their specific challenges.

The show can provide you with a set of tools so that you can benefit from maximum visibility for meeting your prospects and customers:

  • In your exhibitor space, you can generate personalised banners to communicate your presence at the exhibition with our mediakit
  • Declare the products that you will be presenting at the show and register your innovations for ALL4PACK INNOVATIONS.
  • In our app (soon to be available) you can profit from the matchmaking function to identify and make a date with visitors interested by your solutions.
  • For their part, visitors looking for paper and cardboard solutions will be able to find you easily thanks to our indexation by material in the paper and online catalogue, and the dedicated visitor pathway.

ALL4PACK will be the opportunity for collective brainstorming on the role and use of packaging, both short-term and long-term. Anticipate these challenges and demonstrate that you are ready to face up to them, by taking part in ALL4PACK. Make a date in your diary for 23-26 November 2020, at the Paris Nord Villepinte exhibition centre.

With consumer demands on the increase, the likes of the food industry, luxury and consumer goods sectors need to adapt and find the right answers. Give the visitors to ALL4PACK Emballage Paris the opportunity to discover your cardboard and paper packagings and containers!

Source: Emballage Magazine n°1012