You have already exhibited at a BtoB trade fair

Photo showing people exhibiting at a trade fair

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How to maximise your participation in a trade show?

To gain visibility, it is essential to get the word out. Trade shows are the ideal place to communicate about your company, your values, your services, your products... If you want your message to...

3 tips for renewing yourself at a trade fair

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3 tips to renew yourself at a trade show

Are trade fairs one of your communication levers? Have your teams become accustomed to them, year after year? Beware! To continue to stand out, you must also know how to challenge yourself. Avoid...

People at a trade fair

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Practical guide to measuring the return on investment of a B2B exhibition

Have you recently exhibited at a trade fair or are you planning to do so? But do you know the impact of the number of visitors and contacts generated on your turnover? Find out how to estimate the...

10 post-show actions to capitalise on participation

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10 post-show actions to capitalise on participation

The show is over, but the work is not! For your participation to be a success, you need to capitalise on the event: processing the leads collected, follow-up and contact, measuring and comparing...