Marketing strategy

Enhance your participation

ALL4PACK Paris is a communication and promotion vector for exhibitors. Discover all the tools and services at your disposal to promote your participation at the show.

Take advantage of the tools included in your registration

Announce your presence

The show provides you with tools to allow you to spread the word about your participation to your customers and prospects:

  • Personalized banners including your stand number
  • “Standard” banners, both animated and static
  • Show logos and visuals

Using this module, download the items you want and use them on your website, in your emarketing campaigns, your e-mail signatures or any other communication and promotional documents.

I generate my banners

Stand out from your competitors to journalists

press interview

Press relations are essential to deliver a specific message: new products, range launch, patent registration... To increase your visibility, we offer you the possibility to publish your press release on the trade show’s website in the “Press” section, “Exhibitor Press Releases” tab.

To do so, send your press release and your visuals to [email protected]

A permanent relay between the exhibitors and the press, the Press Club will welcome over 200 journalists throughout the event. The exhibition is a prime occasion for journalists to meet and discuss with you. We organize meetings with the press, hand out your press kits and releases, and inform journalists about the new products being presented.

A press rack is provided to you at no charge in the Press Club.

Promote your new products or/and innovation


Register online in your Exhibitor Area –Register for ALL4PACK INNOVATIONS, from 1 April 2020.  

Your products will be highlighted on in the new product list. Our press relations agency will use your information in our various communications, but also to answer individual and specific requests from journalists.

Invite your customers and prospects

A pack of 100 free invitations (for stands ≤ 100sq.m) or 200 free invitation cards (for stands >100sq.m) is included in your registration fees. These will be automatically sent to you from June 2020.

Send a personalised invitation to your contacts with: your name, stand number and website… Available in your Exhibitor Area from 12 May 2020.

Multipliez les opportunités business

Before and during the trade show, our matchmaking solution puts you in touch with visitors. Depending on your expectations and your needs, the AI at the core of our solution will automatically provide you profiles matching with yours.

This application will be available for free in all stores (Android, IOS, Windows Phone, etc.) from October 2020.



Team up with #ALL4PACK

Boost your communication on social media by linking your posts with ALL4PACK Emballage Paris 2020.

Mention the official accounts of the show in your messages and use the #ALL4PACK hashtags to boost your visibility.




Join the ALL4PACK 2020 Communicants Club

Club des communicants

A tool to help you highlight your presence at the show and facilitate your exchanges with the media. 

For the directors and/or communication managers of your company, this is a precious help! Sign up and receive regular information on communication tools. The information collected about your company will make it easier for us to draft documents for the media, such as press kits, trend books, new product guides, schedules of press events held during the show, etc.

I'm joining the Communicants Club


Boost your visibility thanks to other communication supports

From 7 May 2020, visit the store in your Exhibitor Area to view the products available for your communication, and advertise in the various online and offline media offered by the exhibition:

  • Online catalogue
  • Printed catalogue
  • Newsletters
  • Interactive map
  • Visitor Guide
  • Theme trails
  • Visitor e-badges
  • Exhibition app
  • Badge lanyards
  • Official show bag
  • Distribution of your documents and goodies
  • Welcome Coffee
  • Visibility in: VIP Club, Conferences area, Objective Zero Impact village, Paris Nord Villepinte reception concourse, passageway between Halls 6 and 7, Innovation Area, Halls 6 and 7 aisle letters and floor tiles.