A strategic advantage
Are you interested in promoting your new products or new solutions? Increase the visibility of your company?
Including participation in a trade show in your marketing strategy is a major asset in reaching your objectives as it brings together supply and demand. Trade shows are business accelerator and offer several advantages.
The key learnings of this infographics
- 75% of the trade show exhibitors are satisfied with their return on investment. For €1 invested, exhibiting at a trade show enables firms to generate 10 euros of turnover on average.
- 65% of professionals think that trade shows are important for their company
- A trade show helps you reinstate human contact at the centre of your marketing initiatives, it's the best promotional tool in bang-for-buck terms
- A trade show is also an exceptional occasion to maximise your visibility in the media and to present your new products to the specialist trade journalist and media title.
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