2007-2016: 10 years of creative transformation
Over four days, 100 packaging solutions selected for their originality, suitability, exemplarity or exoticism will be grouped together in 10 categories in an enlightening, practical and comparative approach, designed to attract the interest of technicians, marketers and designers.
This is a unique opportunity for these professionals to gain a global perspective of the best and most creative achievements in this sector over the past ten years.
“We are absolutely delighted that the Pentawards have chosen ALL4PACK Paris for this exclusive presentation. Expo 10/10 fits in perfectly with our strategy of creating an event within the event and contributing added value to the show’s different target audiences.” Véronique Sestrières, Show Director.
Jean Jacques and Brigitte Evrard, the founders of the Pentawards, add: “Our collection boasts several hundred outstanding packaging items representing ten years of the Pentawards competition. Very often these are examples of disruptive innovation demonstrating incredible creativity and displaying originality in either their volume, their graphic design, their material or as something entirely unexpected for their material or as something entirely unexpected for their sector.
The past ten years have seen four major countries emerge in packaging design: Great Britain, Japan, the USA and France. And yet the list of winners also includes countries such as Russia, Greece, Taiwan, South Korea and Argentina. Countries where the weight of marketing is not yet prevalent (Eastern Europe in particular) display greater creative freedom and are more daring, producing packaging which is often more innovative than that in mature markets. The increasing creative influence of China, including in luxury goods where France has always ruled the roost, is quite impressive…”
“10/10”: 100 exceptional packaging solutions from all over the world
The 100 creations selected for this exhibition come from 26 different countries including Japan, Australia, Greece and the USA, but also from more unexpected sources such as Kazakhstan, Colombia or Thailand. “To reach a wide audience, we have taken care to ensure that the broadest variety of categories is represented, and also the largest number of countries, because innovation sometimes occurs in places you’re not expecting it,” emphasise the founders.
To provide visitors with a clear vision of the exhibition, products will be divided into 10 categories: Soft drinks - Beer – Perfumes & cosmetics – Food products – Mineral water - Gourmet food - Wines - Spirits – DIY and cleaning products – Gift boxes.
Pentawards: created in January 2007, the Pentawards are recognised as the most prestigious worldwide competition exclusively devoted to packaging design in all its forms